Teamwork makes the dream work!

 
 

Bethany Joy Madrid

Artist | Designer | Storyteller

Meet the Artist

Art has always been my way of preserving beauty, telling stories, and creating meaningful connections. Inspired by the landscapes, traditions, and everyday moments that shape our lives, I create work that celebrates the intersection of heritage, nature, and personal memory.

Growing up in Oklahoma and now living in Texas, I am deeply influenced by the character of the American South, from coastal waterways and wildflowers to family gatherings, holiday traditions, and the enduring spirit of home. My work often reflects a sense of nostalgia while embracing a fresh, contemporary perspective. Through painting, design, and collectible works, I seek to capture moments that feel both familiar and timeless.

As both an artist and storyteller, I am drawn to creating pieces that invite conversation and connection. Whether designing heirloom-quality Mahjong tile collections, creating original paintings, or developing curated creative experiences, I strive to infuse every work with warmth, authenticity, and attention to detail. Each piece is intended not only to be viewed, but to be experienced and shared across generations.

My creative process is guided by curiosity, craftsmanship, and a deep appreciation for the beauty found in everyday life. I believe art has the power to transform ordinary spaces into meaningful places, evoke cherished memories, and bring people together in unexpected ways.

Through my work, I hope to inspire others to celebrate the stories, traditions, and landscapes that make their own lives uniquely beautiful.

 

Emma Wolfkill

Organizational Champion

Behind every successful creative business is a strong operational foundation, and Emma plays a key role in helping Bethany Joy Madrid's art business run efficiently and effectively.

Emma supports the business's social media presence by helping coordinate content, maintain publishing schedules, and ensure product releases and events are communicated consistently across platforms. Her organizational skills help keep marketing activities aligned with business priorities and customer engagement goals. From packaging and presentation to the finishing touches on new collections, her attention to detail helps create a polished and professional customer experience.

By balancing organization, process management, and quality control, Emma helps provide the structure that allows creativity to flourish. Her dedication, reliability, and commitment to excellence make her an essential partner in supporting the growth and success of the business.

"Emma has a unique ability to bring order, consistency, and attention to detail to every aspect of the business. She works to ensure every customer experience reflects the quality and care behind the Bethany Joy Madrid brand."

 

Sarah Reichel

Chaos Coordinator

Every artist needs a Sarah!

While my creative brain is bouncing between a new painting, a Mahjong idea, an event, and approximately 47 other things I suddenly need to do, Sara is the one keeping the wheels on the bus!

She organizes inventory, photographs artwork and products, keeps track of all the little details, and—perhaps her greatest talent—attempts to keep me focused and on task.

She’s part organizer, part photographer, part taskmaster, and part “Bethany, finish what you started before beginning something else!”

There’s a LOT that happens behind the scenes of an art business, and Sara helps turn my creative chaos into something that actually functions.

Basically…I create the chaos. Sara organizes it. And somehow, it works.

 

Carmen Morales

Master Organizer

While I’m dreaming up the next painting, Mahjong collection, event, product—or another idea that probably wasn’t on today’s to-do list—Carmen is one of those amazing people who jumps in and helps make it all happen.

She’s an extra set of hands, a problem solver, a “what do you need me to do next?” person, and someone who isn’t afraid to jump right into the creative chaos.

Because behind every pretty finished product is a whole lot of NOT-so-pretty work—organizing, prepping, packing, moving, fixing, figuring things out and getting things DONE.

Basically…I dream it up, Carmen jumps into the madness, and together we somehow turn all those crazy ideas into reality.